Summary
Vision Deck provides IT outsourcing services for the United States. Gonzalo Ferrando, Founder of the company, reached out to UPosition Agency following the launch of his website to optimize it and create content that enables him to position his brand and generate qualified leads.
Results Highlights
- We accomplished a +4000% increase in Impressions in October 2023 compared to the inaugural month.
- We achieved +2.45K total Impressions following the website launch over the course of 5 months.
- Our average position on Google rose by +30% in October 2023 (+15.7), relative to the first month.
- Commercial SEO keywords got effectively elevated on Google.
About the Client
Vision Deck provides IT staff augmentation and product development services to clients in the United States. The company specializes in sourcing top talent from Argentina and the rest of Latin America, enabling their customers to undertake web and software development projects at up to 40% less cost than hiring locally.
Project Objectives
- Appear on Google with their website: One of Vision Deck’s objectives was to ensure that the website could be displayed in Google search results as it had just launched.
- Obtain qualified leads: To acquire profitable clients, Vision Deck needed to effectively communicate their services and target the desired audience.
- Position Vision Deck as an IT Outsourcing agency: Vision Deck required to establish an online positioning for the brand as an IT Outsourcing agency from Latin America.
Challenges
- Lack of SEO knowledge: Although the website had an excellent programming foundation, the Vision Deck team lacked SEO knowledge to ensure Google displays the website in its results.
- Lack of Copywriting and Lead Generation strategy knowledge: The website’s communication was unclear to visitors and required adjustments to concisely express the value proposition to the target audience.
- Lack of SEO keywords to attract traffic: The website lacked a keyword strategy to position itself on Google and attract leads.
Solutions
a. On-page and Off-page SEO Optimization
Vision Deck’s website required various technical SEO adjustments to appear in Google search results. These included: improving page loading speed; correcting errors in titles and meta descriptions of URLs; fixing incorrect heading hierarchies; and resolving broken links.
Additionally, the site was not indexed in Google Search Console nor did it have a Google Analytics account. Monthly traffic was at zero, but this changed after the work done by UPosition Agency.
b. Competitor Analysis and Defining the Target Customer
Lack of detailed knowledge about the pain points of their target audience and the strategies employed by competitors left Vision Deck uncertain about how to proceed.
A detailed investigation was conducted on competitor positioning, the keywords they use on their site, and how to outperform them.
Later on, ideal customer profiles were then created, focusing especially on their buyer journey. The aim was to understand in detail what IT company managers are looking for when they are unaware they can reduce costs with outsourcing in Latin America; then, what they seek when they are aware of this option, among other factors like hiring freelancers (indirect competition); and finally, understanding their online searches when they want to hire talent from Latin America.
c. Keyword Research
To attract traffic to the website, understanding SEO keywords was essential. This was achieved through keyword research, documenting all words by volume and difficulty of ranking.
Research was conducted by UPosition, using tools such as Semrush, Ahrefs, Answer the Public, People Also Ask, and Google’s own search engine.
d. SEO Copywriting Adjustments and Content Plan
With the keyword document in hand, adjustments were made to the copy throughout the website. This ensured that Vision Deck’s value proposition was clear to visitors, providing arguments for why they should hire their services, addressing potential concerns, and guiding the user towards contacting the team.
Later on, to increase traffic on the website, monthly content plans were created for Vision Deck’s blog, incorporating desired SEO keywords to improve site ranking, as well as assisting the buyer throughout their journey.
Thanks to this incredible SEO recipe, the results were not long in coming!
Results Details
These are all the upstanding results that UPosition Agency got with an SEO Strategy for Vision Deck:
1) +4000% Growth in Impressions and +30% Increase in Search Engine Ranking Position
Comparing the first month of work (June 2023) with the last month (October 2023), we can observe a growth of 1327 Impressions, equivalent to +4000%, and an increase of 15.7 in average SERP position on Google, equivalent to +30%.
These results indicate how we not only created content with strategic keywords that attracted visitors but also did so in a way that Google preferred to display us over our competitors in search results.
2) 2.45K Impressions in 5 Months
Following the website launch, these were Vision Deck’s results from June to October 2023. Thanks to the content creation strategy and SEO copy adjustments, we went from 0 to 2.45K impressions in 5 months.
3) 1.36K Impressions in One Month
In October 2023, Vision Deck achieved a milestone in impressions with 1.36K impressions in a single month. This demonstrates how the progressive SEO work carried out by UPosition Agency allowed the site to grow exponentially.
4) Keyword Positioning
We successfully boosted the most important commercial keywords for Vision Deck, ensuring that those seeking the services they offer could reach their website even without prior knowledge, thus generating leads.
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